Coinbase time announced they have engaged Tina Bhatnagar as VP of Operations and Technology to head all operational crews at Coinbase and GDAX.
But perhaps more relevant right now is the fact that her responsibilities will include overseeing the fast-growing startup’s customer service division.
It’s no secret that Coinbase is in need of some help when it comes to support and customer service. The company has struggled to administer both technological and customer support activities during the massive spikes in expenditure, new customers and events over the last few months.
But Coinbase isn’t blind to these shortfalls, and about 6 months ago unveiled a proposal to refurbish their customer service know-how and roll out telephone substantiate and shorter response times. They also recently hired Asiff Hirji, former COO at TD Ameritrade and promoted Dan Romero as GM of Coinbase to oversee all of Coinbase’s retail platform.
Bhatnagar comes from Twitter, where she used VP of Operations and User Services and facilitated scale the customer support team from 20 beings to thousands across six offices.
When deciding to join Coinbase, I was not blind to the challenges ahead of me. But when I fulfilled Brian and the team, I knew it would be a truly joint effort to run our client activities how we envisioned it. It’s an exciting duration, with Coinbase and crypto in the public eye now more than ever, but that also implies it’s an even more critical moment to stake our position. And this can only happen if we do right by our clients every single day.
— Tina Bhatnagar, VP of Operations and Technology at Coinbase.
In a blog upright, Coinbase CEO Brian Armstrong noted that Bhatnagar will work to meet the company’s commitments to double-dealing their support team over the next three months, as well as roll out 24/7 telephone support efforts to all customers by Q2 2018.
Coinbase likewise noted that last week when cryptocurrencies all sank around 20 percent, the startup again looked chronicle publication and transaction, but was able to meet demand and avoid any major outages or down time.