‘We could build something revolutionary’: how tech set underground music free
Pass it forward
YouTube, social media and even Bitcoin are admitting musicians to scorn major names and croak it alone but the industry is contending back. Can creators use technology to bide truly independent?
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In the 20 th century, the vast majority of music “youve heard” and bought was controlled under a small number of fellowships: enter descriptions, radio stations and other dominators of the media. Craftsmen necessary them to reach the public and the public’s pick was prescribed by what these gatekeepers conceived could best turn a profit. You liked it or mounded it. Now, however, a networked macrocosm is presenting creators and gatherings the tools to rebuff those companies for ever.